Nature’s Sunshine Australia Expand Product Suite & Unveil Sustainable Rebrand

Australian-owned and operated for 45 years, Nature’s Sunshine Australia has revealed its latest

innovations in the superfood category, launching Powdered Chlorophyll and Power Beets – designed to meet the evolving needs of today’s health-conscious consumers, and unveiled its transition toward becoming a more sustainable company with a brand transformation.

Nature’s Sunshine Liquid Chlorophyll known for its detoxification properties, has been a top-selling supplement for decades and is now available in powdered form as the Chlorophyll Detoxifying Stick Packs, which are a convenient, on-the-go option for busy consumers.

The newest product to market, Nature’s Sunshine Power Beets have been formulated with nitrate-dense beetroot thoughtfully sourced from high Tibetan plateaus and combined with proven botanical blends to boost nitric oxide and enhance blood flow – making it ideal for energy production, stamina and exercise recovery.

Taking a natural, holistic approach to wellness, Nature’s Sunshine Australia offers a range of nutritional supplements made with the finest quality herbs. As a pioneer in natural health since its establishment, Nature’s Sunshine Australia, family owned and operated, is now under the leadership of Stanford Webster, second-generation General Manager.

“We’re really excited to launch two new products which we believe are game changers when it comes to improving the health of consumers,” says Webster. “Everyone is leading busy lifestyles, and we wanted to make it easier for people to prioritise their wellbeing daily. Nature’s Sunshine Australia believes in the benefits of natural health – aiming to bridge the gap between traditional wisdom and modern science, to formulate products designed to support the body’s various systems and help you feel your best.”

With a fresh new logo which symbolises the company’s current direction, and on the new and improved packaging you’ll find distinct changes including an easy flip-lid and embossed cap. The fresh look and feel adds a modern twist to a longstanding industry leader – showcasing their premium products in a way that enables them to standout on shelves and continue to gain the trust of customers.

“Recognisable yet more relevant than ever, the rebrand is all about bold statements and clear vision,” adds Webster. “We pride ourselves with health products of the highest quality. Our customers can still expect this and much more.”

In support of their evolving sustainability efforts, Nature’s Sunshine’s international manufacturing facility is now 100% solar-powered, reducing their CO2 emissions by 42%. The company has also reduced the use of virgin plastics by over 225,000kg a year world-wide – converting to bottles made from 100% recycled plastic and introducing more flexible pouches that use less plastic.

The packaging of the new Chlorophyll Stick Packs alone translates to the use of 90% less energy and water produce, 98% less post-consumer weight, 90% fewer pallets used in transport and 89% less shipping weight.

Nature’s Sunshine Chlorophyll Detoxifying Stick Packs are available in four flavours; Spearmint, Lime Twist, Crisp Apple, Sweet Melon. RRP $59.95 for a 30 pack.

Nature’s Sunshine Power Beets Superfood Performance Booster are non-GMO, vegetarian, keto-friendly and free from gluten, soy, dairy and added sugar. RRP $29.95 for a 7 Pack / $84.95 for a 30 pack. Simply pour the contents into your water bottle, shake and drink.

Nature’s Sunshine Australia’s extensive range of supplements can be purchased online at

www.naturessunshine.com.au. You can also find the range at select retailers including online at Chemist Warehouse and in-store at Mr Vitamins.