This month, Straight Up PR hosted a beautiful one-night staycation at Hotel Ravesis in Bondi Beach – where guests were invited to take a step back & refresh their oral health care routine with Ordo.
Key Influencer & Media were in attendance including Amy Gerard, Steph Luck, Liv Grivas, Bella Varelis, Michelle Ruzzene (Retail Beauty) & Ali Izzo (ARE MEDIA) as well as Retailers, The Good Guys, JB Hi-Fi & David Jones.
Each hotel room was carefully set up to embody the full Ordo experience & when guests checked in to their rooms, they were welcomed with a selection of key Ordo products to try & enjoy, including their Sonic Electric Toothbrush, Toothpaste & Mouthwash Concentrate.
Guests were treated to dinner at Lulu Bondi, where they got to meet Ordo Founder, Barty Walsh & hear more about his story & inspiration behind the Ordo brand. The vibes were high & the night was enjoyed by all!
The next morning, guests got to wake up & ‘get ready’ with Ordo before enjoying a 45-minute Pilates session led by Anthony ‘Harries’ Carroll from Bondi Rescue.
This was followed by a delicious breakfast spread at Ravesis, overlooking the iconic Bondi Beach & guests received Goodie Bags to take home before checking out.
Branded elements were showcased throughout the entire activation which included mirror decals in the hotel rooms & event signage, alongside product in which guests were encouraged to play around with & explore.
The Ordo brand was further amplified through the representation of brand colours through décor & styling including florals, as well as partnering with activewear brand, BAHE who provided Pilates mats & outfits for guests to wear to morning Pilates – which perfectly complemented the brand’s blue hue. Every touchpoint was carefully thought out & a Videographer was on site to capture social content.
Guests left feeling empowered & inspired to refresh their daily dental care routine & take control of their oral health!
To learn how we can help bring to life a memorable PR activation for your brand, please get in touch at Hannah@StraightUpPR.com.au - we'd love to hear from you.
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