At Straight Up PR, we know the power & the importance of engaging a credible, expert voice for your campaign. When we started working with our client – oral care brand, Ordo, we knew we wanted to bring on board an Australian expert Spokesperson who could help share our campaign messages.
Ordo have just launched their collaboration with Squishmallows, which is targeted to kids & younger brushers, so we knew we needed to engage someone who is relevant for a younger audience & who adults trust. Enter, Dr Bethany Tooth Tales, a qualified dentist passionate about educating children for healthy smiles.
Engaging Dr Bethany has given our team the opportunity to secure pieces of coverage targeted for parents – like this piece in Kiindred, where Dr Bethany shares her expertise on the topic of “Why "Brush, spit, and don’t rinse" is best for kids' teeth” - you can read it here: https://kiindred.co/preschooler/kids-teeth-health/
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