Influencer Marketing
Straight Up PR's Influencer Marketing service connects you with relevant Influencers to help influence purchase decisions & drive more conversations for your Better-For-You business.
At Straight Up PR we work with Influencers on a paid & unpaid basis. Depending if our clients have budget for paid partnerships & if ethically they feel compelled to pay Influencers for authentic exposure, is how we determine if we pay Influencers or not.
We take our Influencer selection approach seriously & only recommend & work with Influencers who have good reach, high engagement, a positive reputation & a relevant audience & tone of voice.
Working with Influencers
Why Influencer Marketing?
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Drive more conversations with your clients / customers
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Influence purchase decisions
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Increased brand exposure & awareness
The Influencer landscape is forever changing & evolving & forms a huge part of a lot of our client’s campaigns. Influencers have the power to drive more people towards our client’s products & services.
This is because consumers trust the recommendations made by their favourite Influencers. At Straight Up PR we use this approach to influence purchase decisions & drive more conversations.
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We have also found that engaging with Influencers as ‘Brand Advocates’ & to share content across a period of time rather than one-off posts has a better response for our clients & therefore we like to set up these sorts of partnerships where we can.
We work with Influencers to create engaging content for your brand, for example:
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Execute giveaways
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Post reviews
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Attend & cover events
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Host Q&A sessions or live content
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Complete page takeovers
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Share unboxings
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Create reels
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Create high quality imagery
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Develop recipe content