Stretch Studio
Launch Australia’s first 1:1 assisted stretching studio, Stretch Studio in Sydney’s Double Bay by creating awareness for the brand on a local & national level.
The Brief
Launch Australia’s first 1:1 assisted stretching studio, Stretch Studio in Sydney’s Double Bay by creating awareness for the brand on a local & national level. The first phase of the campaign was focused on executing a successful launch event at Stretch Studio with top tier Media, Bloggers & Influencers in attendance, followed by a tailored Media, Blogger & Influencer relations campaign to secure more coverage across traditional & social media platforms, ultimately driving more people into the studio.
Result Highlights
- Event attendees included the likes of Women’s Fitness, Daily Mail, Prevention, Marie Claire, Prevention, Melissa Ambrosini, Tim Robards
- Media & Influencer visits outside the launch event by Vogue Australia, Brown Paper Nutrition, Jessica Sepel, Lisa Wipfli, the Base Body Babes
- Secured ongoing relationships with Tim Robards, Sally Obermeder & Maha Corbett from SWIISH
- Coverage across print, online & blogs
- Non-media opportunities explored with vouchers provided for goodie bags
Campaign Length
4 months