Pic's Peanut Butter
To increase brand awareness for Pic’s Peanut Butter & create national exposure for the business via Media, Influencer & Brand relations, activating via Events where relevant. Straight Up PR is the team on the ground in Australia for Pic's.
The Brief
To increase brand awareness for Pic’s Peanut Butter & create national exposure for the business via Media, Influencer & Brand relations, activating via Events where relevant. Straight Up PR is the team on the ground in Australia for Pic's.
Result Highlights
- Mainstream print coverage in Women’s Health, Men’s Health, Allied Magazine, Men’s Fitness, The Weekend Australian, That's Life & Woman's Day
- Online features in Huffington Post, News.com.au, Sporteluxe, body+soul, Collective Hub, Convenience, Impulse Retailing
- Launch event for the Pic’s Peanut Butter Slugs in partnership with PE Nation
- Launch event for the official Australian launch of Pic's Peanut & Chocolate Butter Together with Whittaker's
- Attendance & assistance at over 14 trade shows & events
- Media & Influencer Creative Mailers for Christmas, International Peanut Butter Day, Easter & World Chocolate Day in collaboration with leading brands
- In-store partnerships / activations with local Sydney businesses including Sonoma Bakery, Anita Gelato & Concrete Jungle Cafe
- Thousands of pieces of social media posts on Instagram
- Event for the official Australian launch of Pic's Peanut & Chocolate Butter
- Brand Partnerships to highlight brand 'pillars' including a Boxing Pic's Event at Hustle in Sydney, with 24 Influencers in Attendance"
Campaign Length
Retained for 7 years