Ora Health
To launch Ora, a practitioner grade plant-based supplement brand, into the Australian market. Straight Up PR brought to life a new brand in the midst of a global pandemic & hosted an intimate virtual Event with Media & Influencers in attendance. To support this activity, the team also gifted product to Unpaid Influencers, secured Media placements & explored Brand Collaborations.
The Brief
To launch Ora, a practitioner grade plant-based supplement brand, into the Australian market. Straight Up PR brought to life a new brand in the midst of a global pandemic & hosted an intimate virtual Event with Media & Influencers in attendance. To support this activity, the team also gifted product to Unpaid Influencers, secured Media placements & explored Brand Collaborations.
Result Highlights
- Hosted a virtual Event with Pilates Instructor Bianca Melas - with 15 Media & Influencers in attendance - including the likes of Ali Whittle, Tash Galgut, Sophie from Coconut & Bliss, Canna Campbell & Sigourney Cantelo from Beauticate
- Collaborated with activewear brand, Aimn, who provided outfits for attendees in brand colours
- Gifted to Unpaid Influencers who shared their experience authentically on Instagram
- Secured Media coverage in the likes of RUSSH, The Australian, Women's Health, Inside Small Business, Mindful Biz Podcast - exploring lifestyle, health & business stories
- Introduced the Ora team to KOLs including local Northern Beaches businesses Sculpt & Ember Studios & Commonwealth Bank
- Collaborated with Finn Cold Pressed for an Instagram Giveaway, to grow followers
Campaign Length
4 months