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Euky Bear

To drive awareness of the Euky Bear brand & product range ahead of winter via Paid & Unpaid Influencer engagement.
Euky Bear

The Brief


To drive awareness of the Euky Bear brand & product range ahead of winter via Paid & Unpaid Influencer engagement. Straight Up PR suggested key Mum/Parenting Influencers to gift product to & to drive talkability of the brand entering the cooler months. The team brought on board brand advocates for both the Cough & Cold range as well as the Sleepy Time product suite.

Result Highlights

- Unpaid Influencer posts by We Are The Gilmores, Allana Ferguson, The Ordinary Mum, Krystal Brooke, Sincerely Mumsy

- Paid Influencer posts by Steph Luck, Lauren Kate, Renae Barendregt, Jessiika Wilson, Hello Poppy Lee

Campaign Length

3 months

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