Case Studies

Reinvigorate interest in Lo Bros Cola & create chatter about the better-for-you beverage via a creative Influencer focused campaign in both Australia & New Zealand.

To launch Ora, a practitioner grade plant-based supplement brand, into the Australian market. Straight Up PR brought to life a new brand in the midst of a global pandemic & hosted an intimate virtual Event with Media & Influencers in attendance. To support this activity, the team also gifted product to Unpaid Influencers, secured Media placements & explored Brand Collaborations.

To increase brand awareness for Pic’s Peanut Butter & create national exposure for the business via Media, Influencer & Brand relations, activating via Events where relevant. Straight Up PR is the team on the ground in Australia for Pic's.

To officially launch the Limited Edition Choc Cross Bun Whittaker’s Block, to drive interest & trial in the lead up to Easter, by bringing to life an Event & Creative Mailer, as well as exploring traditional Media Relations.

To build presence of cosmeceutical grade skincare range, Rejuvaus, developed by Skin Doctor & Founder of Rejuvenation Clinics of Australia, Dr Garry Cussell.

To officially launch the Cybex Coya travel stroller in Australia.

To increase brand awareness in Australia & drive consumers into Coles supermarket to purchase the product.

To generate awareness & buzz for Little Label Co's extensive range of high-quality labels & storage solutions.

To increase brand awareness for the Zero Co brand at large & support the brand's World Ocean Day initiative to clean all seven seas of the world.

To generate positive brand awareness for Oliver’s & position the restaurant chain as the leaders in healthy fast food in Australia.

To increase Dr Alissa Knights’ profile as a Clinical Psychologist specialising in youth, & drive people to her practice website, The Calming Suite.

To increase public awareness & drive sign ups for two major Fred Hollows Foundation initiatives - Fred’s Big Run & Sydney Harbour Hike.

To increase awareness & build buzz around Cockatoo Grove's Australian Organic Extra Virgin Olive Oil, & position the brand as Australia's go-to olive oil.

To support the launch of Whittaker's Caramelised White Chocolate Blondie in Australia & get people talking about (& tasting) their new flavour.

To build Heaven Leigh's profile as a Conscious Living Leader, Straight Up PR executed a Media & Brand Relations campaign, as well as executing Events & Creative Mailers. Straight Up PR also executed a Crisis Management Campaign to announce the Bodhi closure news.

To launch Buddee into market, increase awareness & drive Australians into Woolworths & Coles supermarkets to purchase the product.

To launch al.ive body's hair care duo via an immersive Media + Influencer Event, strategic Brand Partnerships & Media Coverage.

To launch Pacific Harvest's Raw Nori Seaweed Snack Packs into the Australian Market via Media Coverage, Brand Collaborations & a Creative Mailer.

To officially launch the new look & feel Kolorex range in Australia & increase brand awareness through exposure in leading Print & Digital Media, as well as Strategic Influencer Partnerships.

To support She SUPs in successfully launching Australia's first Virtual Paddleboarding Event '10K Her Way' & use a local Media approach to build brand awareness.

To support Well Aligned Chiropractic in navigating the often overwhelming world of PR, Social Media & establishing a strong digital presence.

To drive awareness of the Euky Bear brand & product range ahead of winter via Paid & Unpaid Influencer engagement.

To raise the profile of Jess Blair in Australia, positioning her as the go-to expert taking a holistic, dual approach to health.

Increase awareness & exposure of annual health campaign, Dental Health Week via Media & Influencer relations.

To launch the Throat Scope business, introducing the innovative product to Australians & generating positive coverage via a tactical Media relations campaign.

Grow the Changing Habits brand presence in Australia & build upon Cydni O’Meara’s credible expert health profile via a national Media campaign.

Launch Australia’s first 1:1 assisted stretching studio, Stretch Studio in Sydney’s Double Bay by creating awareness for the brand on a local & national level.

To officially launch Pic’s Peanut Butter in Australia, creating national awareness of the product range & brand.

Officially launch the Almo brand, announce the news of the new Almo Crème & share the business story of Linda Monique via a Media & Influencer Relations campaign.