Ny: Ocean Submitting. Ebay.com subsequently intercede taking between 17 and 18 percent of the purchase fee for using its software ( Blacharkis, 2007 ). That is what's created EBay triumphed in the market. The company has formed a podium for sale of products and services to the city of companies and individuals. How does PayPal accentuate this business plan ? E bay dominance in the market was realized through use of PayPal that has turned the buyers in the customers. Although EBay appears have attained a lot and ruling the market, it features lots of challenges which might be yanking it back.