I believe it was Confucius that once said “Choose a job you love and you will never have to work a day in your l...
We maintain strong relationships with media, bloggers & influencers so that through targeted PR campaigns we can connect brands to their right audience.
We compile creative & tailored press office materials including media releases, fact sheets & infographics to generate intrigue & awareness.
We produce engaging events like photo calls, stunts, product launches & showings, press trips, round tables & press conferences that have purpose & that people want to attend.
We help clients navigate social by providing counsel & compiling & executing engaging social media strategies.
Our campaigns are anchored with a purpose, developed from either a fully-fledged strategy or a tactical PR plan.
We work in collaboration & as an extension of our clients business on concepts, & then we proactively execute flawless PR campaigns that get results.
Passionate about the growing power of the public relations & media industry, Hannah O’Donnell (nee Furness) founded Straight Up PR in 2013. Then in 2015 after working with so many health & wellbeing influencers, a need for Straight Up people management was realised & Straight Up People was born. With a Straight Up & zealous attitude, we boast formidable relationships, ideas & strategic leadership combined with an infectious energy that can’t be taught. We are proud to work with much-loved brands & people of influence in the health & wellbeing & lifestyle industries.
We are all about understanding people, building & maintaining relationships, cutting the spin & being real. Remaining knowledgeable & trustworthy to our clients, media, bloggers & influencers is key to our success. We love what we do, we love the people we work with & we will only take on your business if we believe in you, your brand, product or service.
Hannah O’Donnell (nee Furness) is an experienced public relations professional with a passion for building positive relationships with all kinds of people – media, bloggers, influencers, clients & her team. Over her ten plus years in public relations, Hannah has delivered a number of successful PR & integrated communications campaigns for some of Australia’s leading brands including Johnson & Johnson, Woolworths, Fairfax Media & Events, Nikon, Moet Hennessy, Lion & McAfee. In her first year of business at Straight Up PR, Hannah was awarded B&T’s 30 Under 30 Award, & she continues to inspire people by her powerful leadership skills & positive attitude to work & life.
We are passionate about representing clients in the health & wellbeing & lifestyle industries. We work with people of influence, brands, products & services.
We have also identified a need for PR in the start-up & entrepreneurial space. Because of this, we apply our experience & get new brands, ideas, people & services off the ground. The other great thing is that we seem to be attracting likeminded people through this avenue & we love that.
We are also very proud to be supporting the Not For Profit (NFP) industry body for media, marketing & advertising, UN LTD – who are on a mission to eliminate youth disadvantage in Australia.
Straight Up PR have worked with clients on a number of projects including a national integrated brand & PR campaign with digital agency AnalogFolk Australia for Freedom Foods; crossed the Tasman & introduced Australians to New Zealand’s leading peanut butter brand, Pic’s Peanut Butter, launched an app, Green Smoothies by Ascension Kitchen & a world first for the snow industry, Cross Board; hosted the Big Air Festival in celebration of Sky Zone Australia’s first birthday in partnership with Red Bull; whilst secured coverage for one of Australia’s prime health & wellness connectors Alison Morgan, founder of Relauncher, & introduced the Australian media to international peak performance coaching company Next Evolution Performance & started discussions about Natural Pace, Energy Credits & Work/Life Integration, to name only a handful of our PR campaigns.
We love all of the amazing connections we’ve made through the health & wellbeing industry that we decided to represent our friends in an official capacity under our sub-brand Straight Up People. It’s under this name that we manage all commercial matters for our people of influence, assisting brands in amplifying their brand messaging & deliverables via an array of touch points.
New Family Friendly and Affordable Centre to Open 3rd December This December, Sydney’s West will welcome ...
We’re thrilled to be working with Vege Chips to educate Aussies on the important issues of clean packaging, nat...
This month we had the pleasure of working with Steph Lowe (aka The Natural Nutritionist) on her launch of her firs...
P: 0409 348 250
If you are passionate about people & the PR industry, & would like to work with an agency that prides its self on its real approach, then please get in touch!