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We maintain strong relationships with media, bloggers & influencers so that through targeted PR campaigns we can connect brands to their right audience.
We compile creative & tailored press office materials including media releases, fact sheets & infographics to generate intrigue & awareness.
We produce engaging events like photo calls, stunts, product launches & showings, press trips, round tables & press conferences that have purpose & that people want to attend.
We help clients navigate social by providing counsel & compiling & executing engaging social media strategies.
Our campaigns are anchored with a purpose, developed from either a fully-fledged strategy or a tactical PR plan.
We work in collaboration & as an extension of our clients business on concepts, & then we proactively execute flawless PR campaigns that get results.
Passionate about the growing power of the public relations & media industry, Hannah O’Donnell (nee Furness) founded Straight Up PR in 2013. Then in 2015 after working with so many health & wellbeing influencers, a need for Straight Up people management was realised & Straight Up People was born. With a Straight Up & zealous attitude, we boast formidable relationships, ideas & strategic leadership combined with an infectious energy that can’t be taught. We are proud to work with much-loved brands & people of influence in the health & wellbeing & lifestyle industries.
We are all about understanding people, building & maintaining relationships, cutting the spin & being real. Remaining knowledgeable & trustworthy to our clients, media, bloggers & influencers is key to our success. We love what we do, we love the people we work with & we will only take on your business if we believe in you, your brand, product or service.
Hannah O’Donnell (nee Furness) is an experienced public relations professional with a passion for building positive relationships with all kinds of people – media, bloggers, influencers, clients & her team. Over her ten plus years in public relations, Hannah has delivered a number of successful PR & integrated communications campaigns for some of Australia’s leading brands including Johnson & Johnson, Woolworths, Fairfax Media & Events, Nikon, Moet Hennessy, Lion & McAfee. In her first year of business at Straight Up PR, Hannah was awarded B&T’s 30 Under 30 Award, & she continues to inspire people by her powerful leadership skills & positive attitude to work & life.
We are passionate about representing clients in the health & wellbeing & lifestyle industries. We work with people of influence, brands, products & services.
We have also identified a need for PR in the start-up & entrepreneurial space. Because of this, we apply our experience & get new brands, ideas, people & services off the ground. The other great thing is that we seem to be attracting likeminded people through this avenue & we love that.
We are also very proud to be supporting the Not For Profit (NFP) industry body for media, marketing & advertising, UN LTD – who are on a mission to eliminate youth disadvantage in Australia.
Straight Up PR have worked with clients on a number of projects including a national integrated brand & PR campaign with digital agency AnalogFolk Australia for Freedom Foods; crossed the Tasman & introduced Australians to New Zealand’s leading peanut butter brand, Pic’s Peanut Butter, launched an app, Green Smoothies by Ascension Kitchen & a world first for the snow industry, Cross Board; hosted the Big Air Festival in celebration of Sky Zone Australia’s first birthday in partnership with Red Bull; whilst secured coverage for one of Australia’s prime health & wellness connectors Alison Morgan, founder of Relauncher, & introduced the Australian media to international peak performance coaching company Next Evolution Performance & started discussions about Natural Pace, Energy Credits & Work/Life Integration, to name only a handful of our PR campaigns.
We love all of the amazing connections we’ve made through the health & wellbeing industry that we decided to represent our friends in an official capacity under our sub-brand Straight Up People. It’s under this name that we manage all commercial matters for our people of influence, assisting brands in amplifying their brand messaging & deliverables via an array of touch points.
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P: 0409 348 250
If you are passionate about people & the PR industry, & would like to work with an agency that prides its self on its real approach, then please get in touch!