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Health & Wellbeing | Lifestyle | PR & People Management

Connecting our clients & people with those they care about. With our Straight Up approach to PR & management we work with media, bloggers, brands & influencers to deliver strategic, impactful & meaningful campaigns that achieve outstanding results.

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OFFERING TAILORED

PR SERVICES TO MEET BUSINESS NEEDS.

The list is extensive of the services that PR can do for brands, products or people of influence. We work with clients on a project or retainer basis, always tailoring our approach to fit their PR requirements.

Media Relations

We maintain strong relationships with media, bloggers & influencers so that through targeted PR campaigns we can connect brands to their right audience.

Press Office

We compile creative & tailored press office materials including media releases, fact sheets & infographics to generate intrigue & awareness.

Events

We produce engaging events like photo calls, stunts, product launches & showings, press trips, round tables & press conferences that have purpose & that people want to attend.

Social Media

We help clients navigate social by providing counsel & compiling & executing engaging social media strategies.

Strategy

Our campaigns are anchored with a purpose, developed from either a fully-fledged strategy or a tactical PR plan.

 

Execution

We work in collaboration & as an extension of our clients business on concepts, & then we proactively execute flawless PR campaigns that get results.

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about-us
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Work with straight talking & passionate people who always deliver the results that matter most.

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Let’s get Straight to our story:

Passionate about the growing power of the public relations & media industry, Hannah O’Donnell (nee Furness) founded Straight Up PR in 2013. Then in 2015 after working with so many health & wellbeing influencers, a need for Straight Up people management was realised & Straight Up People was born. With a Straight Up & zealous attitude, we boast formidable relationships, ideas & strategic leadership combined with an infectious energy that can’t be taught. We are proud to work with much-loved brands & people of influence in the health & wellbeing & lifestyle industries.

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Our Straight Up approach:

We are all about understanding people, building & maintaining relationships, cutting the spin & being real. Remaining knowledgeable & trustworthy to our clients, media, bloggers & influencers is key to our success. We love what we do, we love the people we work with & we will only take on your business if we believe in you, your brand, product or service.

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Hannah O’Donnell (nee Furness) – Founder & Managing Director:

Hannah O’Donnell (nee Furness) is an experienced public relations professional with a passion for building positive relationships with all kinds of people – media, bloggers, influencers, clients & her team. Over her ten plus years in public relations, Hannah has delivered a number of successful PR & integrated communications campaigns for some of Australia’s leading brands including Johnson & Johnson, Woolworths, Fairfax Media & Events, Nikon, Moet Hennessy, Lion & McAfee. In her first year of business at Straight Up PR, Hannah was awarded B&T’s 30 Under 30 Award, & she continues to inspire people by her powerful leadership skills & positive attitude to work & life.

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Hannah O’Donnell (nee Furness)

Founder & Managing Director

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It makes us so happy to say that we’ve achieved Straight Up coverage for our clients with:

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We are passionate about representing clients in media, health & wellbeing, & lifestyle industries. We work with people of influence, brands, products & services.

We have also identified a need for PR in the start-up & entrepreneurial space. Because of this, we apply our experience & get new brands, ideas, people & services off the ground. The other great thing is that we seem to be attracting likeminded people through this avenue & we love that.

We are also very proud to be supporting the Not For Profit (NFP) industry body for media, marketing & advertising, UN LTD – who are on a mission to eliminate youth disadvantage in Australia.

Straight Up PR have worked with clients on a number of projects including a national integrated brand & PR campaign with digital agency AnalogFolk Australia for Freedom Foods; crossed the Tasman & introduced Australians to New Zealand’s leading peanut butter brand, Pic’s Peanut Butter, launched a world first for the snow, launched an app, Green Smoothies by Ascension Kitchen & a world first for the snow industry, Cross Boardhosted the Big Air Festival in celebration of Sky Zone Australia’s first birthday in partnership with Red Bull; whilst secured coverage for one of Australia’s prime health & wellness connectors Alison Morgan, founder of Relauncher, & introduced the Australian media to international peak performance coaching company Next Evolution Performance & started discussions about Natural Pace, Energy Credits & Work/Life Integration, to name only a handful of our PR campaigns.

Our Straight talking clients include:

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We love all of the amazing connections we’ve made through the health & wellbeing industry that we decided to represent our friends in an official capacity under our sub-brand Straight Up People. It’s under this name that we manage all commercial matters for our people of influence, assisting brands in amplifying their brand messaging & deliverables via an array of touch points.

Our Straight Up People include:

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blog
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Keep updated with our latest news & client stories by viewing our blog.

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contactus
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We would love to hear about your PR or management needs & share what Straight Up PR could offer you & your business.

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For business enquiries please contact:

Hannah O’Donnell (nee Furness)

E: Hannah@StraightUpPR.com.au

P: 0409 348 250

 

Looking to work with some Straight Up people?

If you are passionate about people & the PR industry, & would like to work with an agency that prides its self on its real approach, then please get in touch!

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